BIO

Branding and marketing professional;

specialising in beauty, jewellery, fashion, luxury and premium space.

Over the years, I have gained experience with premium and luxury brands in various positions which allowed me to understand brands and businesses from every angle.

As a recent MBA program graduate, I have prepared a number of marketing and business plans, media strategies, budgeting and financial analysis.
Additionally, I have developed strong research skills and the ability to understand and apply the data to maximise business potential.

In 2015 I received diplomas in Fashion Design and Marketing Diplomat from prestigious Central Saint Martins and Luxury Brand Management and Product Design from London College of Fashion.

As an expert in strategic planning, luxury brands management, new brand and product launches, I am able to utilise diverse corporate strategies and advise on innovative directions and marketing solutions.

COMPETENCIES

Branding

Name + Naming System
Logo Design
Packaging Design
Brand Books + Guidelines
Art Direction
Graphic Design
Marketing Collateral
Presentations + Toolkits

Strategy

Brand Development
Brand Positioning
Brand Story + DNA
Messaging + Storytelling
Content Planning
Digital Strategy
Social Media Strategy
Performance Marketing
Paid Media Plan + Buying
Paid Social
Analytics

Content 

Advertising + Campaign
Still Life + Editorial
E-commerce photoshoot
Social Media Content
Directing
Editing + Post

 

PR+Events

Editorial Placement
Digital + Traditional Press
Celebrity Seeding
Influencer Partnerships
Social Media Management
Strategic Collaborations
Full-event production

contact: 

projectsjk@mail.com

joanna.ckh@hotmail.com

mob: 0 75 85 25 7999